Why does the new Porsche Panamera look the way it does and is recognizable as a Porsche at its first glance? An inside view of the Porsche Design Process by Michael Mauer, Porsche Design Chief.
Why does the Panamera look the way it does and is recognizable as a Porsche at its first glance? An inside view of the Porsche Design Process to make sure that the Porsche identity is visible in all products, especially with products that are bound for segments in which Porsche was not active before.
As the Head of the Porsche Design Department, Michael Mauer leads the team responsible for the entire Porsche product line, including the new Panamera sedan and the upcoming redesigns of the Cayenne and 911. Before coming to Porsche in 2004, Mauer held key design positions as studio head at Mercedes, head of design at Smart, and managing head at Saab.
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